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For example a vacant room restricts a buyers vision for their own potentially exciting lifestyle in that space. During an onsite property tour a buyer may focus on how the previous owner lived in the home rather than how they themselves might have a "new life" in the space.One of the best ways to help potential buyers create their own vision for how they might live in a space is to use the very same marketing techniques that successful home furnishing retailers use. Like Pottery Barn and Restoration Hardware you can "merchandise" your home and allow potential buyers to have fantasy and vision for their own lifestyles in that space.

Condition - Property condition affects price and speed of the sale. Optimizing physical appearance and preparing in advance for marketing maximizes perceived value.

You know the saying: You never have a second chance to make a first impression. "The outside of your home is the first thing guests see," says Christopher Breining, owner of HomeStagers, Inc., in San Francisco. And like it or not, the outside speaks volumes about what's inside — and about its owner.

Breining suggests a quart of glossy paint in a bold, cheerful color for the front door (we suggest red), new hardware (or a little elbow grease to clean and polish the existing knocker, lockset, porch light, house numbers and mailbox), a fresh coir or seagrass mat, and a trio of seasonal potted plants on the landing to dramatically brighten and refresh your home's entry and make visitors feel welcome. This small investment pays personal dividends, too, giving you an emotional boost and a dose of house-pride with each homecoming.